Quality Function Deployment
Since QFD was first developed by Yoji Akao and Shgeru Mizuno, it has emerged as the standard in new product and service design. Now used by all major automobile manufacturers, QFD is finding growing application in everything from software design to the design of government social programs.
No other method is better able to fully integrate the voice of the customer into the design of new products or services. If being customer driven is important then QFD will take you there..